Our Privacy Policy

Your personal data is very important and whoever you give it to should respect that. Our privacy policy sets out to explain what personal data we collect and why, how we us it and what your rights are regarding it.

Updated 20.03.2020 Gareth Pugh – Director.

Who we are

The Windsor & Maidenhead Boat Company is a trading name of Berkshire Boats Ltd. Something we didn’t know was that according to Companies House you cannot have a limited company with Windsor in the name due to Her Majesty the Queen. Hence the need for Berkshire Boats Ltd.

Our registered trading address is Weir Bank House, Monkey Island Lane, Bray, Berkshire, England, SL6 2ED and our company number is 07686198.

Our website address is: https://www.wmbcboats.co.uk.

What personal data we collect why we collect it

If you fill out our contact form you will be providing your personal data. We ask for your name and email address however you may provide move in the form of a telephone number or address.

The following information is automatically gathered every time you visit our website;

  1. Information about our website visitors including;
    • technical information, including the Internet protocol (IP) address used to connect your computer to the internet, domain name and country which requests information, the files requested, browser type and version, browser plug-in types and versions, operating system and platform;
    • your user name;
    • your age;
  2. Information about your visit including;
    • the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time), time and length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, traffic data, location data, weblogs and other communication data and information provided when requesting further service or downloads;
    • for users of a mobile application, your location data so that we can help you to locate our products and services and, if you are a service provider, so that we can monitor the effectiveness and efficiency of any services that you provide to us.
  3. Information about the goods or services we provide to you including,
    • information needed to provide goods or services to you (including information on contact form, details of your charter, order history, payment details, invoice address, and tax information);
    • customer services information;
    • customer relationship management and marketing information

If you choose to use social media in order to contact us or find out about our products or services, your profile information (including your preferences and interactions with us on Facebook, Instagram and Twitter) and information which you post on message boards which are relevant to our business.

We might record and monitor communications with you, such as emails, text and phone conversations) for training, developmental, legal and quality purposes.

The legal basis we rely on:

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data. We use Legitimate Interest. In the situations where we collect and process your personal data, we require it to pursue our legitimate interests in a way which might reasonably be expected as part of running our business.

Why we collect your personal data

We collect, use and store your personal information for the following reasons:

  1. to allow our advisers, agents and sales representatives to follow up our service, either by email, telephone, text or mail, as part of our customer care procedure;
  2. to help us to understand your needs and provide a better service;
  3. to help us to improve our products and services;
  4. to enable us to occasionally contact you for market research purposes;
  5. to enable us to send you information about new products, special offers or other information that we think you may find interesting;
  6. to administer our websites;
  7. to improve your browsing experience by personalising the website;
  8. to provide third parties with statistical information about our users – but this information will not be used to identify any individual user;
  9. to facilitate our internal record keeping;
  10. to enable you to participate in our competitions and promotions;
  11. to carry out marketing analysis and applicant profiling (including with transactional information) and create statistical and testing information;
  12. to help to prevent and detect fraud or loss;
  13. to process orders which you place for goods or services from us;
  14. for improvement and maintenance of our website and preparing reports or compiling statistics in order to improve our goods and services. Such details will be anonymised as far as is reasonably possible and you will not be identifiable from the information collected;
  15. to monitor your interactions with us and our brand online, if you contact us on social media, including Messenger and Web Chat, where it is in our legitimate interests to do so for market research and for planning future marketing campaigns;
  16. to amplify an event to a broader audience and for internal presentation purposes, we may use your photograph or video footage from an event where it is in our legitimate interests for marketing and business development purposes or where we have your consent;
  17. to contact you to invite you to write a news article about our products and services; to invite you to events, send you promotional material and for press releases if you are a journalist, where it is in our legitimate interests;
  18. to deal with any enquiries or issues you have about our goods and services, including any questions you may have about how we collect, store and use your personal information, or any requests made by you for a copy of the information we hold about you. If we do not have a contract with you, we may process your personal information for these purposes where it is in our legitimate interests for customer services purposes;
  19. to send you certain communications (including by email or post) about our goods and services such as service announcements and administrative messages (for example, setting out changes to our terms and conditions and keeping you informed about our fees and charges);
  20. to allow you to attend our events or participate in competitions and to send you photos that you have permitted us to take of you;
  21. for health and safety and quality assurance;
  22. to carry out statistical analysis and market research;
  23. to contact you (including by email or post) with information about our products and services which either you request, or which we feel will be of interest to you (including newsletters), but only where you have consented to this;
  24. to identify and implement business efficiencies and for internal corporate reporting, business administration, ensuring adequate insurance coverage for our business, ensuring the security of company facilities, research and development;
  25. to comply with any procedures, laws and regulations which apply to us – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others to comply, as well as where we are legally required to do so.
  26. to establish, exercise or defend our legal rights – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others, as well as where we are legally required to do so

Where appropriate, we will seek your consent to undertake some of these activities.

How long we keep your information:

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

Controlling information about you:

We ask that you provide us in return with some information about you to enable us to meet the above purposes. We may ask you for more such information from time to time, and we will store this information with information we already keep about you. You may change, update or remove it at any time in accordance with this privacy policy. If you no longer wish to be contacted in the future by us or any of the third parties please forward any emails you may have received to sales@wmbcboats.com and insert “unsubscribe” or “stop” as the appropriate subject heading.

Your rights over your information:

  1. You have the right to request;
    • Access to the personal data we hold about you, free of charge in most cases.
    • A correction of your personal data when incorrect, out of date or incomplete.
    • To delete your personal data when you object and we have no legitimate overriding interest, or once the purpose for which we hold the data has come to an end.
    • That we stop using your personal data for direct marketing (either through specific channels, or all channels).
    • That we stop any consent-based processing of your personal data after you withdraw that consent. Review of any decision made based solely on automatic processing of your data (i.e. where no human has yet reviewed the outcome and criteria for the decision).

To ask for your information, please contact The Data Protection Officer, Berkshire Boats Ltd, Weir Bank House, Monkey Island Lane, Bray, Berkshire, England, SL6 2ED – sales@wmbcboats.com. If we choose not to action your request we will explain to you the reasons for our refusal.In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.

Changes to our privacy policy:

We may update our privacy policy from time to time. Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by post or email. Please check back frequently to see any updates or changes to our privacy policy.

Cookies:

A cookie is a small file placed on your computer’s hard drive. It enables our website to identify your computer as you view different pages on our website. Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you.

They also enable us to see information like how many people use the website and what pages they tend to visit. Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.

  1. We may use cookies to;
    • Analyse our web traffic using an analytics package – aggregated usage data helps us improve the website structure, content and functions.
    • Store information about your preferences – the website can then present you with information you will find more relevant and interesting.
    • To recognise when you return to our website – we may show you relevant content, or provide functionality you used previously.

Cookies are completely safe and will expire at a set time at which moment in time they will be removed from your computer. You are completely free to delete any cookies yourself at any time or if you choose to or you can have your browser prevent them being set in the future. Our website allows you to accept or refuse the use of cookies by us during your browsing session.

Accepting or Refusing Cookies:

When you visit Website for the first time, a banner informs you of the use of cookies and provides a direct link to this information page. If you confirm your acceptance of cookies, or if you continue to browse the Website, your consent is considered as obtained.

The cookie acceptance banner will no longer display on your screen. You may still choose at any time to delete or disable all or part of these cookies using your browser, with the exception of the First Party Cookies which are necessary for the Website to function.

Choices available through your browser.

  1. All browsers offer configuration options to;
    • inform you of the cookies saved on your computer,
    • allow you to accept or refuse them, on either a case-by-case basis or outright.

The configuration of each browser is different. We suggest you consult the help menu on your browser in order to configure your browser as you wish.

Consenting to cookies:

The saving of a cookie on a device is governed by user-defined settings for the user’s browsing software. If you have accepted the saving of cookies through your browser, they will be integrated into the pages and content you have viewed and may be temporarily stored in a dedicated location on your device. They will only be readable by their issuer.

Refusing cookies:

There are different options for refusing cookies, however refusing the cookies may impact the functioning of the service you request on our Website.

How to Manage Cookies:

How to implement your choice according to the browser you use? When it comes to managing cookies and your choices, the configuration of each browser is different. More information can be found in the help menu of your browser, which will inform you of the proper procedure to follow:

Microsoft Internet Explorer

Google Chrome

Safari

Firefox

Opéra

At anytime you may view the cookie management settings used by your browser, and delete any cookies it has stored, which must be done one by one. To make your search easier, please find below a list of direct links for each of the main browsers in use:

Microsoft Internet Explorer

Google Chrome

Safari

Firefox

Opéra

This configuration is different on your cell phone or tablet:

iOS

Android

Blackberry

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For more information about our cruises
Call us on 01628 621286 or get in touch